SEO

Effective positioning in Google

Your brand taking its first step into the big leagues gets a digital refresh

SEO Audit

A way to check your site’s health, prevent spam, and get suggestions for optimizing it.

On-page optimization

It includes smart keyword targeting while providing a good user experience. This means that your content reads well and the user finds what they are actually looking for.

Off-page optimization

Off-page optimization is the process of improving your website’s ranking in search engines through activities that occur outside of your website.

SEO vs. PPC

Organic search refers to SEO, which is sometimes called natural search. Paid search (PPC) is where you advertise on search engines.

SEO Audit

What is an SEO audit? It’s a way to check the health of your site, prevent spam, and get suggestions on how to optimize it. SEO audits are important for a number of reasons, primarily because Google often changes its algorithm in line with new technology and search patterns.

It’s important to check the overall health of your website to ensure its usability both internally and externally and to see how well it performs in comparison to the market.

Obok przedstawiamy etapy audytu SEO.

To ensure maximum optimization, an SEO audit includes several key steps.

Page Speed - Test and Compare Page Load Times
Site Architecture - The better the architecture, the better the user experience, both for site visitors and for bots that index the site to determine search rankings
Site Content - We will check if your site content meets the requirements that will help you enjoy your brand's visibility and higher rankings
On-Page Tag Check - concise, descriptive title tags that accurately reflect the purpose of your page. Longer titles get truncated by search engines, so less is more

On-page Optimization

On-page optimization is the process of ensuring that your content is both relevant and provides a great user experience. It involves intelligently targeting keywords where they are mentioned in key elements while providing a good user experience. This means that your content is easy to read and also meets what the user is actually looking for.

Changes are made via the Content Management System (CMS).

There are two categories of on-page optimization:

Pre-Click Optimization: What is visible to the user before they click, on the search engine results page, before the user lands on your site. It includes the title tag, URL, and meta description. The goal of pre-click optimization is to encourage the user to click on your site.
Click-through optimization: What is visible to a user after they click and land on your website. This includes body text, main and subheadings, hyperlinks, and images.

W roku 2020 spotkanie kilku osób dało impuls do stworzenia czegoś wyjątkowego. Zanim jednak powstało to wszystko pogłębiliśmy swoją wiedzę, zdobyli cenne doświadczenie, a zwieńczeniem tego był Certyfikat Digital Marketing Institute. Ostateczenie zdecydowaliśmy się zaistnieć dla Was, jednakże tu dopiero się wszystko zaczyna.

Off-page Optimization

Click-through optimization: What is visible to a user after they click and land on your website. This includes body text, main and subheadings, hyperlinks, and images.

This is largely due to building backlinks to your website and is often the most influential factor in search engine rankings as it helps build your website’s reputation

The more high-quality backlinks you have from reputable websites, the more trustworthy your website is.

Continuously acquiring backlinks ensures that your competitors won’t overtake you.

SEO versus PPC

Differences between organic and paid search.

Organic search refers to SEO, which is sometimes called natural search.
Paid search (PPC) is where you advertise on search engines.
Some key differences:
Time
Material benefits
Return on investment(ROI)

Paid search provides near-instant results, often within minutes. With organic search, it can often take weeks, months, or even years to get results.

W przypadku bezpłatnych wyników wyszukiwania uzyskanie wyników często może zająć tygodnie, miesiące, a czasem nawet lata.

As the name suggests, PPC (pay-per-click) means you pay per click, and this is done on a cost-per-click basis. This means that if you want to appear for a certain keyword, you have to pay the search engine a certain amount for that keyword.

In the case of organic search, it is “free.” Notice that we have free in quotes because it still requires an investment of time and resources.

It’s much easier to measure ROI with paid search. This is partly because Google provides more keyword data to capture in Google Analytics.

For organic search, the measurement is a bit more difficult and sometimes the ROI doesn’t seem high.

But remember that organic search takes time.

Real progress in SEO takes weeks and months, but organic search can provide very good long-term ROI. In terms of traffic share, roughly 20% to 30% of searchers click on paid results versus 70% to 80% who click on SEO results. Most of the clicks, in fact, are on organic or search engine optimization results.