Effective Google Ads advertising
We help you develop your business from the beginning
What is Google Ads Advertising
Google Ads is an advertising tool used to display ads on Google sites, most often associated with paid search, but in addition we can also run:
- Banner Ads on Google Display Network
- Video ads on YouTube
- Gmail Ads
- E-commerce shopping campaigns
Paid Search
Paid search is an inbound advertising channel that matches search engine intent with relevant ads designed to meet consumer needs. It’s advertising in search engine results. Essentially, you’re placing your ad in front of people who are actively searching for it in the search engine. Our job is to explore how user intent is a key asset of search engine advertising and how we can leverage it to achieve business goals. How much does paid advertising cost on Google? There’s no clear answer, but the overall cost of a Google campaign can range from a few hundred to a few dozen złoty per month.
How do we do it
Together we create, measure and verify, keeping our customers at the center of attention
Key Benefits of Paid Search
Accuracy
It has to do with what the person is looking for. Can you solve the customer’s needs? Can you provide them with the product or service they want at that particular moment?
Sense of timing
The ability and skill to adapt and make changes very quickly, whether it’s your keyword lists, ad copy, or how much you want to spend each day.
Qualified visitor
A qualified visitor is a term that always pops into our heads when we do any search activity because they are the ones who come to us. They say, “I’m interested,” and all you have to do is fulfill the promise that the search engine ad on your site makes.
Control
Take control! Obviously, you have control over changing your landing page, changing your website, changing your ad copy, changing how much money you want to spend, changing your keywords, and all of the other moving parts of your search campaign. That kind of control is immediate in many ways.
Measurability
Search-related metrics give you the confidence that you spent X and got Y. This justifies that the investment in time, resources, and media spent yields tangible results. With data, we can simply leverage what we’ve done in the past to accelerate what we want to do in the future.
Visibility
Your product, brand or services are prominently displayed at the top of the search results page, putting you in the spotlight when potential customers are actively searching.
Differences between PPC and SEO
Optimized paid and organic experiences lead to incremental improvements across both channels as your brand will appear more often on the search engine results page (SERP), providing consumers with more opportunities to click through to your site.
- PPC focuses on generating search traffic for commercial purposes.
- Paid search results are created based on a list of specific keywords
SEO
- Organic optimization can take longer and include more structured data points, such as the knowledge graph and other rich snippets or cards.
- Results always appear below paid search results.
- Organic search results are created automatically based on the content of your site and other factors, such as links to your site and user search history.
O mokofuturo
mokofuturo@mokofuturo.com
+48 786 882 865